What is common between Coffee Day, Jet Airways, Kingfisher, Yes Bank - Retail Investors get dumped every time

"The Coffee Day Saga": Not the first time - We have seen this in the past with Kingfisher, Jet Airways and many more

The stock price keeps falling as the public buy more, FII, DII's and even the promoters sell

The media keeps cooking stories as how the company is going great guns and reviving all this while ( A simple Google search will show all such stories and plenty of them) stoking public sentiment - Quintessential playbook earlier seen many a times

PLEASE AVOID INVESTING PURELY DUE TO SOME NEWS ARTICLE THAT YOU SEE

#coffeeday